What Shows Real Experience?
I need some short copy for a new project, but the topic is a little harder than the usual website content I write. A friend told me I might need to hire expert copywriter rather than struggle through every page alone. The word expert gets used a lot online, though, so I am unsure how to judge it. For those who work with writers, what actually shows that someone has strong experience? Do you mainly check samples, past topics, or their writing process?
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